The 5 Types of AI Investment–and How to Capture Their Value

There are five types of AI investments—two tactical to maintain market position and three strategic to build durable advantage—and none can be measured against traditional ROI calculation tools. Tactical investments include ones made for competitive parity and option value, while strategic investments focus on unique integration, data flywheels and lock-in ecosystems, and organizational capability building. Each has its own financial logic and strategic implications.