How to Succeed Like Apple’s Tim Cook

Under Tim Cook’s leadership as CEO, Apple achieved unprecedented financial growth. As HBS professor David Yoffie explains to HBR editor at large Adi Ignatius in this week’s HBR Executive Agenda, Cook’s success was driven by his authentic leadership style, his ability to navigate complex geopolitical landscapes, and his disciplined focus. While he faced criticism during his tenure, Cook leaves the company in a position of global dominance as he transitions to the role of executive chairperson.