The End of One-Size-Fits-All Enterprise Software

Generative AI is dismantling the economic logic that made standardized enterprise software the default, making it fast and feasible for companies to build systems tailored to how they actually work. As a result, the core strategic question is shifting from which tools to buy to which workflows and capabilities to own, with organizations choosing among building, composing, collaborating, or buying outcomes. The companies that win will pair speed with discipline—investing in data, governance, and clear choices about where customization truly creates advantage.